Privacy policy

Last updated: February 11, 2026

Wilsonridge operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Wilsonridge is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Personal information does not include information collected anonymously or de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: name, address, billing address, shipping address, phone number, and email address.
  • Financial information: credit or debit card details, payment information, transaction details, and payment confirmation.
  • Account information: username, password, security questions, preferences, and settings.
  • Transaction information: items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, and past transactions.
  • Communications with us: customer support inquiries and any information you include in those communications.
  • Device information: device, browser, or network connection, IP address, and other unique identifiers.
  • Usage information: interactions with the Services, including how and when you navigate the Services.

Personal Information Sources

  • Directly from you: when you create an account, use the Services, or communicate with us.
  • Automatically through the Services: from your device, cookies, and similar technologies.
  • From our service providers: who collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

  • Provide, Tailor, and Improve Services: process payments, fulfill orders, remember preferences, manage accounts, arrange shipping, facilitate returns/exchanges, enable reviews, and provide a customized shopping experience.
  • Marketing and Advertising: send promotional communications and display online advertisements based on your activity and preferences.
  • Security and Fraud Prevention: authenticate accounts, secure transactions, detect fraud, and protect public safety.
  • Communicating with You: provide customer support and maintain our business relationship.
  • Legal Reasons: comply with applicable laws, respond to legal requests, and enforce our terms or policies.

How We Disclose Personal Information

  • Shopify, vendors, and other service providers performing services on our behalf (e.g., IT, payment processing, analytics, fulfillment, shipping).
  • Business and marketing partners for advertising purposes, in accordance with their privacy notices.
  • Third parties when you direct, request, or consent to such disclosure (e.g., shipping, social media integrations).
  • Affiliates or other members of our corporate group.
  • In connection with mergers, acquisitions, bankruptcy, legal obligations, or enforcement of rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Shopify may share your information with third parties, including those outside your country, to provide enhanced features. For more information on Shopify's practices and your rights, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to third-party websites. We are not responsible for the privacy or security of such sites. Information shared on third-party platforms may be visible to others. Inclusion of links does not imply endorsement.

Children's Data

The Services are not intended for children under the age of majority. We do not knowingly collect information from children. Parents or guardians may request deletion of such information.

Security and Retention of Your Information

No security measures are perfect. Information sent to us may not be secure in transit. Retention depends on business, legal, and operational needs, such as account maintenance, services, compliance, disputes, or enforcement of policies.

Your Rights and Choices

  • Access / Know: request access to personal information we hold.
  • Delete: request deletion of personal information.
  • Correct: request correction of inaccurate information.
  • Portability: request a copy of personal information or transfer it to a third party.
  • Manage Communications: opt-out of marketing emails, while still receiving non-promotional messages (e.g., order updates).

To exercise your rights, contact us at the details below. We will not discriminate against you for exercising your rights and may verify your identity before processing requests. Authorized agents may act on your behalf with proof of authorization.

Complaints

If you have complaints regarding our processing of personal information, contact us using the details below. Depending on your location, you may appeal our decision or contact your local data protection authority.

International Transfers

Your personal information may be stored or processed outside your country. Transfers outside the EEA rely on recognized mechanisms such as Standard Contractual Clauses, unless the country provides adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices or legal requirements. Updated versions will be posted here with the revised "Last updated" date.

Contact

For questions, privacy concerns, or to exercise your rights, contact us at: